Start your marketing by creating a list of contacts for outreach. Here are eight types of pre-trade show marketing techniques you should consider. Having multiple marketing strategies also allows you to hit your target audience multiple times, perhaps making you stand out and be more memorable. Multiple marketing campaigns are always better than one, even if that one is seemingly perfect. Instead, you should choose multiple different methods and use them all.ĭifferent marketing strategies will allow you to reach different audiences on different platforms. One marketing campaign isn’t enough to gain attention for your trade show. Being prepared for worst-case scenarios will cause less stress and less last minute decisions in the event something does happen. If you do, you’ll end up rushing through marketing techniques, run out of time to use them effectively, and not get the results you want.Īlso, it is good to build in extra time in your planning timeline to account for any setbacks you may have. But if you can’t make this timeline work for your business, give yourself at least six months to get ready before the trade show.ĭon’t wait any longer than this. It’s a good idea to start planning 12 months in advance. If so, there are plenty of awesome ideas for attorney business cards that you could utilize, and getting it all sorted with plenty of time to spare is a good idea for ensuring you’re as prepared as can be. Perhaps you’re part of a law firm planning to attend a legal exhibition or law conference in your area and are looking to impress potential clients. Give yourself plenty of time to plan and run marketing strategies before the trade show, especially given current supply chain and labor issues related to the Covid-19 pandemic. This, in turn, ensures your products are both valuable and different. They might help narrow down your marketing strategy. How will the attendees remember you? How will you stand out from the crowd? How will you represent your brand?Īnswer these questions first.
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Even if they like your product, they won’t know how to contact you, how to buy it, or what else they should do.īefore you start marketing, design your trade show booth and message. Otherwise, your potential leads might fall through the cracks. You need to create a compelling and clear CTA before you set up your booth day-of. This will direct your marketing efforts and set you up for success. Will it be worth the investment in the long run? Once you discover the reason for having your company represented at a trade show or convention, it’s time to set clear goals.įor example, instead of saying you want to generate new leads, write down exactly how many you want, how you plan to get them, and how to follow up with them after the trade show. Think of the long term planning as well as the costs of the booth and space itself. Exhibiting at a trade show is no small expense, especially at larger events. So the first step of trade show marketing is finding your “why” and setting goals.įigure out exactly why you are exhibiting at this trade show. How can you get the results you want if you don’t know what those are? If you don’t set clear, attainable goals for your trade show, your marketing attempts-and the entire event-might not go as well as you’d hoped. Take a look at these pre-show marketing tips to help make your event successful. And you need to get started long before the trade show date gets close. Without trade show marketing leading up to the event, you won’t walk away with the results you wanted. Trade shows can bring your business a lot of benefits, including lead generation, brand recognition, and cost-effective advertising.
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